The final logo represents the mechanical mindedness of the company, who ride and appreciate motorcycles themselves.
Below is a break down of the logo design process as demonstrated on this project;
Meet with the client and establish the following
- Establish Aims of company,
- target audience,
- ask about the client's ideas, most have some thoughts,
- suggest preferences for colour and font,
- establish examples of well know logos the client likes and why,
- identifyclient competitors and how they are approaching branding,
- suggest icons that might represent the services or ethos of the company.
- ask what the client doesn't like in regards to the above and save our self the pain of finding out the hard way
- research the internet on the type of services the company and its competitors provide,
- try capture identifiable icons,
- Start with some quick sketches and let the ideas flow,
- reference the information collected in the brief regularly to keep the concepts on track,
- built the best concepts as vector graphics.
3. Digitise Concepts;
- Find a suitable fonts and match them to concepts
- find variations that work
- professionally present them to the client as numbered concepts for their input.
4. Concept to Draft:
- Collect feedback on concepts
- make requested changes to the favorite concept
- make personal refinements such as placements and layout options
- form a draft logo and collect more feedback.
5. Finalise design
- Finalise the Colours and placement
- make variations for a range of applications such as grey scale and reverse bock (on black)
6. Package logo for delivery
- Make JPG or PNG versions of the logos in all states and applications
- add a text file with PSM or CMYK colours
- tidy vector files and create vector PDF
- Package files in a folder and zip for delivery
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